The human spirit is the strongest force that prevails, and this spirit endows us with the ability to create value out of all challenges. Ability is a state of mind, and ability backed by the determination to contribute towards a noble cause, helps us create value.
The JK Cement SwachhAbility Run draws it’s inspiration from the spirit of selfless service, epitomized by The Indian Army. Celebrating the International Day of Persons with Disablities, it is a unique run carrying a strong message about two important causes – inclusion of Divyangs as equal and Swachh Bharat. JK Cement SwachhAbility Run has two sub events. A 10 km and a 3 km run. The 10 km run is open for all to participate and the 3 km run will be especially for school children and for anyone who wishes to run a shorter distance. After the run, the participants will clean a designated area as a part of the Swachh Drive.
Let’s join hands to promote the ideas of inclusion and Swachhta to create a better India for our future generations. Please help spread the word and register to be a part of this noble initiative.
Major DP Singh – Kargil War Veteran
The JK Cement SwachhAbility Run is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has 25 (inclusive of 3 in high altitude) marathons to his credit.
He was grievously injured during the Kargil War and lost his leg but he did not let his disability affect him. Major Singh says “After 10 years of my injury during Kargil war, I started running half marathon using an artificial leg to convey the message to the society that disability is a state of mind. As a 100% disabled and an amputee, this was the beginning of my journey of turning every adversity into an opportunity.”
To reach out to the Divyangs and to encourage them to not to give up, he formed a group, The Challenging Ones (TCO) in 2011. TCO uses sports as medium to empower Divyangs and it aspires to enable them to extend their abilities and bring laurels to the country in various Paralympic sports. Today, TCO has a membership of 1650 amputees and 1000+ amputees have participated in various marathons across India. This has instilled confidence in them and empowered them to bring about a positive change in the society where they are seen as “challengers” and not physically challenged.
Boosting the morale of the Divyangs across the country was necessary to change the perception of society towards them. Through TCO, they are made to showcase their hidden abilities by performing on ground. This was the guiding thought behind organizing the JK Cement SwachhAbility Run. JK Cement SwachhAbility Run is a very important step towards promoting two important causes – inclusion of Divyangs as equal and Swachh Bharat.
It is a unique run where Divyangs along with all the participants will clean a designated area after the event as a part of the Swachh Drive. This is a humble beginning and we look forward to your support in making JK Cement SwachhAbility Run a national phenomenon.
Mr. Raghavpat Singhania – Special Executive JK Cement
JK Cement is an organization that cares. We operate on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stake-holders, employees and last but not the least, for the community at large. It is these values that drive us towards higher standards of Corporate Social Responsibility. JK Cement this year, is again spearheading the noble cause of SwachhAbility
Mr. Raghavpat Singhania – Special Executive, JK Cement says, “We are proud to be associated with the noble cause of SwachhAbility. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. We look forward to taking the initiative to greater heights with this year’s edition. JK Cement SwachhAbility Run is a unique platform to spread awareness about the cause and to encourage people to join hands for creating a better India for our future generations.”